Hibiscus Jam

Award-Winning Hibiscus Jam — Floral, Tangy & Utterly Unique

This is no ordinary jam. True Origin Hibiscus Jam is a strikingly beautiful, deep ruby spread handmade in Kenya by Meru Herbs from handpicked hibiscus petals — and it's so exceptional it has been awarded a coveted 1 Star Great Taste Award.

The judges said it best: “A deep glowing ruby jam with floral aroma and a hint of smokiness. The flavour is pleasingly fruity, fragrant and acidic and not over sweet — a perfect jam for anyone who prefers less sweet flavours. Fabulous garnet colour.”

Delicate, complex, and refreshingly different, this jam is a true alternative to traditional fruit preserves. Spread it on toast, pair it with cheese, swirl it through yoghurt, or use it to add an elegant floral twist to your desserts and baking.

• 1 Star Great Taste Award winner — recognised for outstanding flavour
• Handpicked hibiscus petals — floral, tangy, and naturally unique
• Deep ruby colour — as beautiful to look at as it is to taste
• Long shelf life — a stunning pantry staple to always have to hand
• Fairtrade & handmade in Kenya — supporting smallholder farming families in the Meru region
• 330g jar — generous and perfect for gifting or everyday enjoyment

Every jar of True Origin Hibiscus Jam is food with genuine roots — in community, in care, and in the rich biodiversity of Kenya's Meru region.

Traditional Recipe | Fairtrade | Handmade in Kenya | Fair Food, Fine Food